2026 EBITDA margin expansion of ~150 bps targeted; leverage to come from SG&A and OP&T, not marketing.
Marketing spend to remain a similar percentage of revenue year-over-year.
Gross margin guided slightly lower (78%–79% range) vs recent out-performance; gives flexibility to invest in customer satisfaction (e.g., TikTok Shop) which is a GM headwind but good for business.
Q2 reacceleration driven by normal seasonal pattern: holiday spending digestion in Q1, New Year’s resolutions, and customer momentum; Q1 2026 growth of 12% vs Q1 2025 growth of 10%.
Mgmt stance: neutral – confident in seasonal cadence but notes macro softness as a factor.
Q3 — Dylan Carden
Topic: New buyer growth, churn, and customer acquisition costs
Key points:
New buyer growth >50% in Q4; active customer growth also strong.
Customer acquisition costs “going up a little bit this year” as they scale marketing spend.
Expect to acquire at least as many new customers in 2026 as in 2025.
2026 product focus shifts from reaccelerating new buyer growth (2025 focus) to expanding 3- and 5-year LTVs.
Mgmt stance: neutral – CAC rising but volume target maintained; LTV expansion is the new emphasis.
Q4 — Dana Telsey
Topic: Premium assortment, ASP trends, and customer health
Key points:
Premium business (launched >1 year ago) grew to 17%–18% of total by Q4.
Holiday period saw ASP increase due to more handbags, dresses, shoes.
Direct listings (launched late 2025) have price points “more than double” the core business.
Strategy to reduce exposure to lowest-income demographics; 2025 was “a big step forward” in mix/ASP improvement.
Mgmt stance: bullish – confident in premium upgrade trajectory and ability to attract more affluent customers.
Q5 — Robert Brooks
Topic: Product enhancements for LTV, TikTok Shop supply, and bulk import from peer-to-peer
Key points:
2026 product focus: making ThredUp “first” for all closet needs via personalization (e.g., Daily Edit); average customer buys 12 items/year (~25% of her closet), aiming at the other 75%.
TikTok Shop sold 100,000 cleanout bags; 97% of buyers were new to ThredUp.
Bulk import tool lets sellers from other peer-to-peer platforms export/import listings with “a handful of clicks”; driven by AI technology lowering switching costs.