1The company operates across three core verticals: U.S.-made safes (acquired via Champion Safe in 2022), American Rebel Light Beer (launched regionally in September 2024, now available in 40 states), and patriotic apparel/concealed carry gear — reflecting a diversified lifestyle brand strategy.
2American Rebel Light Beer targets the $118–$122 billion U.S. beer market, with light beer representing 43–50% of consumption; the product differentiates via patriotic branding, all-natural ingredients, and alignment with 'Better For You' consumer trends.
3This S-1 registers 1,196,670 shares of common stock for resale by selling stockholders — including Vienna Capital Partners (350,000 shares), Agile Capital Funding (490,000 shares), and Shelor Motor Mile (266,670 shares) — with no proceeds to the company.
4The company has severe governance concentration: Messrs. Ross, Lambrecht, and Grau hold 123,412 shares of Series A Preferred Stock, conferring ~99.8% of voting power via 1,000-to-1 super-voting rights, despite owning <1% of common stock.
5Material weaknesses in internal controls over financial reporting persist as of December 31, 2025, leading to restatements of 2022 and 2023 financials and repeated Nasdaq compliance challenges, including a February 2026 delisting determination stayed pending appeal.
6Nasdaq listing remains precarious: the company effectuated four reverse splits since October 2024 (cumulative 1-for-90,000), triggering ineligibility for bid price compliance periods, and a March 2026 1-for-100 split caused failure to meet the 500,000 publicly held shares requirement.
7Series D Preferred Stock dominates recent capital activity: 714,006 shares outstanding as of March 31, 2026, convertible at $1.50/share (5:1 ratio), with issuances tied to debt conversions, sponsorships, legal fees, and acquisitions like RAEK Data and Schmitty’s.