Total Value
$498.06B
Holdings Count
204
Period of Report
Mar 31, 2025
Report Type
HR
| Issuer | CUSIP | Value | Shares |
|---|---|---|---|
| NICOLET BANKSHARES INC | 65406E102 | $96.79B | 888,335 |
| SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | $55.32B | 1,083,225 |
| SPDR PORTFOLIO S&P 500 GROWTH ETF | 78464A409 | $30.18B | 375,568 |
| APPLE INC | 037833100 | $14.38B | 64,752 |
| SPDR S&P 500 ETF TRUST | 78462F103 | $12.48B | 22,316 |
| VANGUARD S&P 500 ETF | 922908363 | $11.45B | 22,280 |
| ISHARES S&P 500 BARRA GROWTH INDEX FUND | 464287309 | $11.29B | 121,671 |
| MICROSOFT CORP | 594918104 | $10.90B | 29,038 |
| AVANTIS EMERGING MARKETS EQUITY ETF | 025072604 | $10.89B | 181,017 |
| NVIDIA CORP | 67066G104 | $8.25B | 76,102 |
| ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | $7.02B | 135,093 |
| JPM ALERIAN MLP INDEX ETN 1/28/2044 | 48133Q309 | $6.60B | 203,240 |
| ISHARES CORE S&P 500 ETF | 464287200 | $6.19B | 11,009 |
| AMAZON.COM INC | 023135106 | $6.17B | 32,404 |
| ISHARES S&P 500/VALUE | 464287408 | $6.11B | 32,054 |
| AVANTIS INVESTORS | 025072356 | $6.03B | 140,259 |
| COSTCO WHOLESALE CORP | 22160K105 | $6.00B | 6,343 |
| VANGUARD FTSE DEVELOPED MARKETS | 921943858 | $5.92B | 116,395 |
| ISHARES RUSSELL 1000 GROWTH INDEX FD | 464287614 | $5.69B | 15,767 |
| ISHARES MSCI EAFE INDEX FD | 464287465 | $5.62B | 68,741 |
| JPMORGAN CHASE & CO | 46625H100 | $5.57B | 22,693 |
| ALPHABET INC CAP STK CL C | 02079K107 | $4.61B | 29,490 |
| MASTERCARD INC | 57636Q104 | $3.73B | 6,808 |
| META PLATFORMS INC CL A | 30303M102 | $3.48B | 6,044 |
| VANGUARD VALUE ETF | 922908744 | $3.35B | 19,396 |
| PROCTER & GAMBLE CO | 742718109 | $3.26B | 19,130 |
| ALPHABET INC CAP STK CL A | 02079K305 | $3.16B | 20,405 |
| ABBOTT LABS | 002824100 | $3.09B | 23,298 |
| BERKSHIRE HATHAWAY INC DEL CL B NEW | 084670702 | $3.03B | 5,681 |
| EXXON MOBIL CORP | 30231G102 | $3.01B | 25,306 |
| HOME DEPOT INC | 437076102 | $2.58B | 7,034 |
| COCA COLA CO | 191216100 | $2.57B | 35,903 |
| MCDONALDS CORP | 580135101 | $2.42B | 7,750 |
| ISHARES RUSSELL 1000 VALUE INDEX FUND | 464287598 | $2.32B | 12,325 |
| VANGUARD LARGE-CAP ETF | 922908637 | $2.19B | 8,534 |
| WEC ENERGY GROUP INC | 92939U106 | $2.11B | 19,386 |
| VANGUARD TOTAL BOND MARKET ETF | 921937835 | $2.10B | 28,574 |
| ISHARES RUSSELL 2000 INDEX FD | 464287655 | $2.06B | 10,338 |
| SALESFORCE, INC. | 79466L302 | $2.06B | 7,679 |
| WALMART INC | 931142103 | $2.03B | 23,079 |
| VANGUARD GROWTH ETF | 922908736 | $1.99B | 5,374 |
| CHIPOTLE MEXICAN GRILL INC-CL A | 169656105 | $1.88B | 37,405 |
| PALO ALTO NETWORKS INC | 697435105 | $1.86B | 10,879 |
| VANGUARD TOTAL STOCK MARKET ETF | 922908769 | $1.84B | 6,705 |
| CHEVRON CORPORATION | 166764100 | $1.80B | 10,760 |
| ADOBE SYS INC | 00724F101 | $1.72B | 4,477 |
| ORACLE CORPORATION | 68389X105 | $1.70B | 12,153 |
| TJX COS INC | 872540109 | $1.67B | 13,740 |
| HONEYWELL INTL INC | 438516106 | $1.64B | 7,753 |
| DEERE & CO | 244199105 | $1.58B | 3,359 |
| VANGUARD MID-CAP ETF | 922908629 | $1.56B | 6,019 |
| INTERCONTINENTAL EXCHANGE, INC | 45866F104 | $1.55B | 8,974 |
| GENERAL DYNAMICS CORP | 369550108 | $1.51B | 5,546 |
| EATON CORP PLC SHS | G29183103 | $1.49B | 5,475 |
| CISCO SYSTEMS INC | 17275R102 | $1.48B | 23,969 |
| JOHNSON & JOHNSON | 478160104 | $1.47B | 8,889 |
| ANALOG DEVICES INC | 032654105 | $1.45B | 7,170 |
| VANGUARD MID-CAP VALUE INDEX | 922908512 | $1.40B | 8,710 |
| INVESCO QQQ TR UNIT SER 1 | 46090E103 | $1.39B | 2,973 |
| NORFOLK SOUTHN CORP | 655844108 | $1.37B | 5,796 |
| BRISTOL MYERS SQUIBB CO | 110122108 | $1.36B | 22,237 |
| MONDELEZ INTL INC CL A | 609207105 | $1.34B | 19,747 |
| GRAINGER W W INC | 384802104 | $1.30B | 1,312 |
| VISA INC CL A | 92826C839 | $1.29B | 3,675 |
| SCHNEIDER NATIONAL INC | 80689H102 | $1.28B | 56,000 |
| DIMENSIONAL ETF TRUST US CORE EQUITY 2 | 25434V708 | $1.27B | 38,413 |
| VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 921909768 | $1.24B | 20,020 |
| UNITEDHEALTH GROUP INC | 91324P102 | $1.22B | 2,326 |
| WELLS FARGO & COMPANY | 949746101 | $1.21B | 16,898 |
| NEXTERA ENERGY INC | 65339F101 | $1.17B | 16,469 |
| CATERPILLAR INC | 149123101 | $1.15B | 3,498 |
| DANAHER CORP | 235851102 | $1.15B | 5,627 |
| ABBVIE INC | 00287Y109 | $1.14B | 5,446 |
| PEPSICO INC | 713448108 | $1.11B | 7,397 |
| CENCORA, INC. | 03073E105 | $1.09B | 3,912 |
| FISERV INC | 337738108 | $1.08B | 4,869 |
| AMERICAN TOWER CORP | 03027X100 | $1.06B | 4,860 |
| LOWES COS INC | 548661107 | $1.05B | 4,499 |
| iShares 10-20 Year Treasury Bond ETF | 464288653 | $1.03B | 9,952 |
| DISNEY WALT CO | 254687106 | $1.03B | 10,443 |
| LILLY (ELI) & CO | 532457108 | $1.01B | 1,228 |
| SCHWAB CHARLES CORP | 808513105 | $1.01B | 12,942 |
| FLEXSHARES MSTAR GBL UPSTRM ETF | 33939L407 | $1.01B | 25,977 |
| INTUIT | 461202103 | $1.01B | 1,639 |
| INTERNATIONAL BUSINESS MACHS | 459200101 | $970.8M | 3,904 |
| COMCAST CORP CL A | 20030N101 | $965.9M | 26,177 |
| TRUIST FINL CORP | 89832Q109 | $962.8M | 23,397 |
| VANGUARD S&P 500 GROWTH INDX ETF | 921932505 | $950.3M | 2,841 |
| ACCENTURE PLC CLASS A | G1151C101 | $943.3M | 3,023 |
| GSK PLC | 37733W204 | $929.5M | 23,993 |
| BLACKSTONE INC | 09260D107 | $921.1M | 6,590 |
| ISHARES RUSSELL 1000 | 464287622 | $909.5M | 2,965 |
| BANK FIRST CORPORATION | 06211J100 | $898.0M | 8,914 |
| PHILIP MORRIS INTL INC | 718172109 | $888.3M | 5,596 |
| THERMO FISHER SCIENTIFIC INC | 883556102 | $844.4M | 1,697 |
| EOG RES INC | 26875P101 | $823.3M | 6,420 |
| FEDEX CORPORATION | 31428X106 | $823.2M | 3,377 |
| VANGUARD SMALL-CAP ETF | 922908751 | $822.2M | 3,708 |
| PFIZER INC | 717081103 | $812.5M | 32,062 |
| ISHARES BITCOIN TRUST ETF | 46438F101 | $809.5M | 17,294 |