Total Value
$578.75B
Holdings Count
212
Period of Report
Jun 30, 2025
Report Type
HR
| Issuer | CUSIP | Value | Shares |
|---|---|---|---|
| NICOLET BANKSHARES INC | 65406E102 | $109.56B | 887,279 |
| SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | $57.87B | 1,105,686 |
| SPDR PORTFOLIO S&P 500 GROWTH ETF | 78464A409 | $37.56B | 394,092 |
| VANGUARD S&P 500 ETF | 922908363 | $23.69B | 41,710 |
| MICROSOFT CORP | 594918104 | $14.91B | 29,970 |
| SPDR S&P 500 ETF TRUST | 78462F103 | $13.86B | 22,426 |
| APPLE INC | 037833100 | $13.75B | 67,041 |
| ISHARES S&P 500 BARRA GROWTH INDEX FUND | 464287309 | $13.40B | 121,681 |
| AVANTIS EMERGING MARKETS EQUITY ETF | 025072604 | $13.37B | 195,110 |
| NVIDIA CORP | 67066G104 | $12.13B | 76,750 |
| ISHARES CORE S&P 500 ETF | 464287200 | $9.56B | 15,390 |
| VANGUARD FTSE DEVELOPED MARKETS | 921943858 | $8.35B | 146,382 |
| AMAZON.COM INC | 023135106 | $7.40B | 33,726 |
| JPMORGAN CHASE & CO | 46625H100 | $6.83B | 23,566 |
| ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | $6.73B | 137,754 |
| ISHARES RUSSELL 1000 GROWTH INDEX FD | 464287614 | $6.67B | 15,719 |
| AVANTIS INVESTORS | 025072356 | $6.49B | 147,071 |
| COSTCO WHOLESALE CORP | 22160K105 | $6.30B | 6,360 |
| ISHARES S&P 500/VALUE | 464287408 | $6.28B | 32,138 |
| ISHARES MSCI EAFE INDEX FD | 464287465 | $6.19B | 69,273 |
| JPM ALERIAN MLP INDEX ETN 1/28/2044 | 48133Q309 | $5.84B | 192,984 |
| ALPHABET INC CAP STK CL C | 02079K107 | $5.16B | 29,085 |
| META PLATFORMS INC CL A | 30303M102 | $4.68B | 6,342 |
| VANGUARD TOTAL STOCK MARKET ETF | 922908769 | $4.21B | 13,868 |
| MASTERCARD INC | 57636Q104 | $3.74B | 6,662 |
| ALPHABET INC CAP STK CL A | 02079K305 | $3.68B | 20,868 |
| VANGUARD VALUE ETF | 922908744 | $3.41B | 19,308 |
| ABBOTT LABS | 002824100 | $3.30B | 24,284 |
| PROCTER & GAMBLE CO | 742718109 | $3.13B | 19,647 |
| BERKSHIRE HATHAWAY INC DEL CL B NEW | 084670702 | $2.83B | 5,836 |
| EXXON MOBIL CORP | 30231G102 | $2.78B | 25,763 |
| VANGUARD TOTAL BOND MARKET ETF | 921937835 | $2.66B | 36,188 |
| ORACLE CORPORATION | 68389X105 | $2.64B | 12,084 |
| HOME DEPOT INC | 437076102 | $2.61B | 7,125 |
| COCA COLA CO | 191216100 | $2.49B | 35,216 |
| WALMART INC | 931142103 | $2.39B | 24,433 |
| ISHARES RUSSELL 1000 VALUE INDEX FUND | 464287598 | $2.37B | 12,215 |
| VANGUARD LARGE-CAP ETF | 922908637 | $2.32B | 8,132 |
| ISHARES RUSSELL 2000 INDEX FD | 464287655 | $2.23B | 10,338 |
| PALO ALTO NETWORKS INC | 697435105 | $2.23B | 10,877 |
| MCDONALDS CORP | 580135101 | $2.20B | 7,526 |
| VANGUARD GROWTH ETF | 922908736 | $2.20B | 5,012 |
| SALESFORCE, INC. | 79466L302 | $2.09B | 7,664 |
| EATON CORP PLC SHS | G29183103 | $2.06B | 5,774 |
| WEC ENERGY GROUP INC | 92939U106 | $2.02B | 19,370 |
| VANGUARD MID-CAP ETF | 922908629 | $1.95B | 6,979 |
| CHIPOTLE MEXICAN GRILL INC-CL A | 169656105 | $1.87B | 33,324 |
| VANGUARD MID-CAP VALUE INDEX | 922908512 | $1.87B | 11,357 |
| HONEYWELL INTL INC | 438516106 | $1.82B | 7,797 |
| TJX COS INC | 872540109 | $1.76B | 14,268 |
| DEERE & CO | 244199105 | $1.75B | 3,450 |
| ADOBE SYS INC | 00724F101 | $1.74B | 4,497 |
| VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 921909768 | $1.72B | 24,918 |
| GENERAL DYNAMICS CORP | 369550108 | $1.72B | 5,881 |
| ANALOG DEVICES INC | 032654105 | $1.71B | 7,196 |
| INVESCO QQQ TR UNIT SER 1 | 46090E103 | $1.71B | 3,095 |
| CISCO SYSTEMS INC | 17275R102 | $1.69B | 24,406 |
| FLEXSHARES MSTAR GBL UPSTRM ETF | 33939L407 | $1.63B | 40,516 |
| CHEVRON CORPORATION | 166764100 | $1.62B | 11,284 |
| JOHNSON & JOHNSON | 478160104 | $1.60B | 10,491 |
| NORFOLK SOUTHN CORP | 655844108 | $1.55B | 6,066 |
| SCHNEIDER NATIONAL INC | 80689H102 | $1.52B | 62,949 |
| INTERCONTINENTAL EXCHANGE, INC | 45866F104 | $1.43B | 7,804 |
| DIMENSIONAL ETF TRUST US CORE EQUITY 2 | 25434V708 | $1.36B | 37,807 |
| MONDELEZ INTL INC CL A | 609207105 | $1.35B | 20,089 |
| WELLS FARGO & COMPANY | 949746101 | $1.35B | 16,879 |
| CATERPILLAR INC | 149123101 | $1.34B | 3,444 |
| VISA INC CL A | 92826C839 | $1.33B | 3,735 |
| INTUIT | 461202103 | $1.30B | 1,656 |
| SPDR PORTFOLIO S&P 1500 COMPOSITE | 78464A805 | $1.26B | 16,831 |
| DISNEY WALT CO | 254687106 | $1.24B | 9,992 |
| CENCORA, INC. | 03073E105 | $1.19B | 3,983 |
| SCHWAB CHARLES CORP | 808513105 | $1.19B | 13,049 |
| ISHARES BITCOIN TRUST ETF | 46438F101 | $1.16B | 19,014 |
| VANGUARD S&P 500 GROWTH INDX ETF | 921932505 | $1.13B | 2,841 |
| LILLY (ELI) & CO | 532457108 | $1.13B | 1,444 |
| BROADCOM INC | 11135F101 | $1.12B | 4,076 |
| INTERNATIONAL BUSINESS MACHS | 459200101 | $1.12B | 3,804 |
| BLACKSTONE INC | 09260D107 | $1.09B | 7,313 |
| AMERICAN TOWER CORP | 03027X100 | $1.08B | 4,865 |
| LOWES COS INC | 548661107 | $1.06B | 4,775 |
| BANK FIRST CORPORATION | 06211J100 | $1.05B | 8,914 |
| NEXTERA ENERGY INC | 65339F101 | $1.04B | 14,978 |
| ISHARES RUSSELL 1000 | 464287622 | $1.04B | 3,057 |
| ISHARES CORE MSCI EMK ETF | 46434G103 | $1.02B | 17,062 |
| PHILIP MORRIS INTL INC | 718172109 | $1.01B | 5,558 |
| ABBVIE INC | 00287Y109 | $1.00B | 5,412 |
| DANAHER CORP | 235851102 | $999.4M | 5,059 |
| BRISTOL MYERS SQUIBB CO | 110122108 | $982.1M | 21,216 |
| ACCENTURE PLC CLASS A | G1151C101 | $977.1M | 3,269 |
| GRAINGER W W INC | 384802104 | $973.7M | 936 |
| GSK PLC | 37733W204 | $964.6M | 25,119 |
| ISHARES RUSSELL MIDCAP VALUE INDEX FD | 464287473 | $963.6M | 7,292 |
| VANGUARD SMALL-CAP ETF | 922908751 | $961.0M | 4,055 |
| RTX CORPORATION | 75513E101 | $957.0M | 6,554 |
| VANGUARD FTSE EMERGING MARKETS ETF | 922042858 | $956.1M | 19,330 |
| BLACKROCK INC | 09290D101 | $954.8M | 910 |
| PEPSICO INC | 713448108 | $951.6M | 7,207 |
| LAM RESEARCH CORP | 512807306 | $950.0M | 9,760 |
| COMCAST CORP CL A | 20030N101 | $941.9M | 26,391 |