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NetApp, Inc. describes itself as a company that helps customers make their data infrastructure more seamless, more dynamic, and higher performing. Incorporated in 1992 and headquartered in San Jose, California, NetApp provides a full range of enterprise-class software, systems, and services that customers use to transform their data infrastructures across data types, workloads, and environments. The company leverages over thirty years of innovation to make data infrastructure intelligent, with a unified data storage platform that delivers flexible, simplified, and silo-free infrastructure.
NetApp's operations are organized into two segments: Hybrid Cloud and Public Cloud. The Hybrid Cloud segment provides a unified data storage portfolio of storage management and infrastructure solutions that helps customers modernize their data centers. It accommodates both structured and unstructured data with unified storage optimized for flash, disk, and cloud storage, and includes software, hardware, related support, and professional and other services. The Public Cloud segment offers a portfolio of products delivered primarily as-a-service, including cloud storage, data services, and operational services. These services are generally available on the leading public clouds, including Amazon AWS, Microsoft Azure, and Google Cloud.
NetApp's foundational technology is the ONTAP operating system, which underpins its critical storage solutions in on-premises data centers and private and public clouds. ONTAP includes features such as automatic ransomware protection, built-in data transport, and storage efficiency capabilities. The company's all-in-one software license is ONTAP One. The BlueXP control plane is a unified SaaS-delivered control point that enables customers to manage their entire data landscape. Key hardware platforms include the All-Flash FAS (AFF A-Series and AFF C-Series), All-Flash SAN Array (ASA A-Series & C-Series), Fabric Attached Storage (FAS) series, E/EF series, and StorageGRID. In the public cloud, NetApp offers fully managed cloud storage natively on Microsoft Azure as Azure NetApp Files, on Amazon AWS as Amazon FSx for NetApp ONTAP, and on Google Cloud as Google Cloud NetApp Volumes.
NetApp uses a multichannel distribution strategy, selling to end-user business customers and service providers through a direct sales force and an ecosystem of partners, including leading cloud providers. During fiscal 2025, sales through indirect channels represented 78% of net revenues. The company's diversified customer base spans industry segments such as energy, financial services, government, technology, internet, life sciences, healthcare services, manufacturing, media, entertainment, and telecommunications. Sales to customers Arrow Electronics, Inc. and TD Synnex Corporation accounted for 21% and 24% of net revenues, respectively, in fiscal 2025. As of April 25, 2025, the worldwide sales and marketing functions consisted of approximately 5,100 managers, sales representatives, and technical support personnel.
NetApp operates in an industry with rapid technological advances. Its hybrid cloud solutions primarily compete with legacy IT and storage vendors, some offering a broad spectrum of products and others a more limited set. In the emerging AI market, NetApp encounters both its traditional competitive set and newer entrants focused primarily on AI model training. Public cloud providers offer storage as an operating expense, competing with more traditional storage offerings. In the cloud operations marketplace, NetApp competes with new companies (startups) and larger software companies that target developers and operations engineering. The company considers its hardware, software innovation, cloud integration, and technology partnerships key to its competitive differentiation.
NetApp's strategy revolves around serving the world's most critical organizations by addressing their complex data management challenges. The company emphasizes an intelligent data infrastructure that provides flexibility, security, and simplicity at scale. This infrastructure integrates seamlessly with hybrid cloud environments, modernizes application portfolios, and enhances security while ensuring efficiency and performance. NetApp's unified storage and data management platform enables customers to unify their data for AI, recover from malicious attacks, and achieve significant productivity gains through autonomous, self-healing capabilities. The company targets large and growing markets including hybrid cloud, public cloud, flash storage, block storage, and AI.
As of April 25, 2025, NetApp had approximately 11,700 employees worldwide. None of the employees are represented by a labor union, and the company considers relations with its employees to be good. NetApp offers a flexible hybrid work program, competitive healthcare options, insurance and income protection, financial and savings programs, and various wellbeing programs. The company's Board of Directors plays an active role in overseeing human capital management strategy, with the Talent and Compensation Committee providing oversight of talent strategy and key programs related to corporate culture, workforce inclusion, talent acquisition, engagement, development, and retention.
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