Agassi Sports Entertainment Corp. announced plans to launch the World Series of Pickleball, a new global championship property owned and developed with TEAM Marketing AG, headquartered in Las Vegas. The event will feature team-based competition, substantial prize purses, global participants including Andre Agassi, and premium production.
Key takeaways
Plans to launch World Series of Pickleball announced on February 17, 2026
Partnership with TEAM Marketing AG, developer of UEFA Champions League commercial model
Headquartered in Las Vegas, Nevada
Features marquee open, team championship week for all skill levels
Includes global celebrity participants such as Andre Agassi
Builds on June 2025 acquisition of World Series of Pickleball trademark