0001628280-26-015222
SEC filingProvided document content is Item 7 (Major Shareholders and Related Party Transactions), not MD&A. No MD&A data available.
Wix.com Ltd. describes itself as a cloud-based platform providing web and application development, design, and management solutions. The company generates revenue primarily through premium subscriptions and additional business solutions. Its platform enables users—ranging from individuals to small and medium businesses, partners, and enterprise clients—to create and manage their online presence.
Wix offers a suite of products including the core Wix website builder, Wix Studio (for design professionals), Wix Harmony (AI-driven design), and Base44 (a vibe-coding platform acquired in 2025). The platform integrates third-party services like Google Workspace for email, an App Market for third-party applications, and Payments by Wix for online transactions. The company heavily invests in AI Technologies, such as AI agents, generative AI, and machine learning, to enhance product functionality and internal operations.
Wix acquires users through a mix of paid marketing (search engine ads, social media, affiliates) and organic channels (referrals, direct searches). The company also employs sales and account management teams to target partners and enterprise clients, offering revenue-sharing programs. A significant portion of premium subscriptions (83%) are annual or multi-year plans, which automatically renew. Wix does not disclose material customer concentration.
The filing identifies competition from web-based website design platforms, template-based builders, large service companies with commerce capabilities, and emerging generative AI solutions that enable intuitive app creation via natural language. Wix notes that AI-driven platforms could reduce demand for its traditional products. It also competes with specialized providers in areas like email, payment facilitation, and customer service.
Wix's strategy focuses on three pillars: (1) advancing AI capabilities, including generative and agentic AI, to improve user experience and internal efficiency; (2) expanding into partner and enterprise segments with tailored solutions like Wix Studio and Base44; and (3) growing revenue through premium subscriptions and value-added business solutions such as payments and shipping services. The company also emphasizes optimizing marketing to attract higher-intent users and managing costs through scalable infrastructure.
As of December 31, 2025, Wix employed 5,340 individuals globally, spanning roles in research and development, customer care, and corporate functions. Key locations include Israel (headquarters), the United States, Ukraine, and several European and Asian countries. The company faces talent competition, particularly for AI expertise, and notes retention risks due to geopolitical events affecting its Ukrainian and Israeli teams.
No MD&A content provided. The section titled 'ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS' does not contain management's discussion and analysis.
As of December 31, 2025, Wix held $311.4M in cash and cash equivalents, $385.3M in short-term deposits, and $958.1M in marketable securities (short-term $483.9M, long-term $474.2M). Total liquidity including restricted cash and deposits exceeded $1.66B. The company carries $1.13B in convertible senior notes (net), with no current portion. Shareholders' equity is negative $(366.0M) due to accumulated deficit and treasury shares. Deferred revenue totaled $854.3M, representing prepaid subscriptions.
Wix does not disclose material purchase commitments beyond operating leases. The company's operating lease liabilities total $460.8M ($43.3M current, $417.6M long-term). Remaining performance obligations (RPO) were $878.5M, of which 83% is expected to be recognized within 12 months.
Wix repurchased 3,543,902 shares for $575M in 2025, funded through cash and debt. No dividends were paid. The company issued $1.15B of 0.00% convertible senior notes due 2030 and used $575M to repay existing convertible notes. Net debt change was $575M increase. Capex (property, equipment, internal software) totaled $9.9M, or 0.5% of revenue. The company also purchased capped calls for $71.9M.
Wix operates as a single operating segment. Revenue is disaggregated by customer category: Partners $750.3M (38%) and Self-Creators $1,242.8M (62%). No geographic mix is disclosed in the notes section.
The provided excerpt does not contain the actual cash flow statement figures. It includes audit opinion and notes on revenue recognition and contingent consideration, but no cash flow line items. Therefore, analysis cannot be performed.