SHAK · Shake Shack Inc.

Shake Shack announced Project Catalyst, a comprehensive technology initiative designed to scale its digital, data, and operational platforms in support of the Company's roadmap to 1,500 Company-operated Shacks. The initiative focuses on four key pillars: modernizing restaurant systems, launching the brand's first loyalty platform, expanding AI capabilities, and advancing the data foundation. Management stated that these investments are intended to improve operational efficiency, deepen guest engagement, and unlock enterprise productivity. The Company has engaged Qu to evolve its POS and Kitchen Display Systems to improve throughput and accuracy. In conjunction with the announcement, Shake Shack reiterated its previously issued guidance for the first quarter and fiscal year 2026, as well as its three-year financial targets provided in its Q4 2025 Shareholder Letter. The Company noted that its stated guidance incorporates the planned impacts of Project Catalyst.