0001493152-26-014788
SEC filingFreight Technologies announces progress in transitioning to an AI-powered software-first logistics company and is exploring strategic alternatives, including potential sale, for its online brokerage operations.
Freight Technologies is executing a strategic pivot announced in early 2025 to become a software-first, AI-native logistics technology company, concentrating resources on its maturing SaaS platforms rather than brokerage operations. The brokerage business, which validated AI automation for supply chain efficiency, is now under review for strategic alternatives including a potential sale, with preliminary discussions underway with multiple parties under Board oversight. This move aims to unlock long-term value by focusing capital, talent, and technology on high-growth software, unaffected by the review process. CEO Javier Selgas highlighted operational milestones like reduced headcount, production deployment of Fleet Rocket TMS with AI Tendering Bot and ERP integration, commercial rollout of Zayren Pro in January 2026 featuring unlimited AI agents and carrier portal, and Fr8Radar's expansion to 73 GPS networks. AI Lab Director Umberto León Domínguez outlined the roadmap including agentic AI, voice coordination, and predictive pricing to lead USMCA corridor logistics. Targeting the fragmented U.S.-Mexico cross-border market driven by nearshoring, the unified platform is positioned for technology adoption with all products—Fr8App, Fr8Fleet, Fr8Now, Waavely, Fleet Rocket, Zayren, Fr8Radar—fully operational and commercially available, signaling execution from intent to scale.