BWMX · Betterware de México, S.A.P.I. de C.V.

The appointment of Raúl del Villar as CFO brings a seasoned executive with more than three decades of experience in multinational consumer companies to Betterware de México (BeFra). His recent tenure as VP and Corporate CFO at Grupo Axo involved key contributions to multi-country expansion, public and international debt issuances, and elevating financial reporting to global standards. Previously at Adidas Group Mexico, he managed CFO and administrative director responsibilities, including strategic planning, financial operations, legal, and governance. CEO Andrés Campos emphasized del Villar's track record in complex, multi-market organizations as vital for BeFra's evolution into a larger, global entity. Del Villar expressed enthusiasm for enhancing financial discipline to capitalize on the company's platform and expansion opportunities. This leadership change signals strengthened financial oversight amid BeFra's direct-to-consumer operations in household and beauty products across Mexico and the US.