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SEC filingRevenue declined 8.3% to $6.5B due to reduced advertising spending by ICE automakers amid shrinking sales volumes in the ICE segment, partially offset by disciplined cost reductions in product development and sales & marketing that preserved profitability despite margin contraction.
Revenue for FY 2025 totaled $6.5 billion, down 8.3% from $7.0 billion in FY 2024. This decline was primarily driven by reduced revenues from media services, attributable to lower advertising spending by ICE automakers amid shrinking sales volumes in the ICE vehicle segment. Autohome's core advertising model relies on a 'cost per day' pricing structure, charging advertisers daily for placements on its websites and mobile applications, making revenues sensitive to advertiser budgets tied to ICE market dynamics.
Net income was $1.4 billion, a 14.2% decrease from $1.7 billion, with diluted EPS at $2.93 versus $3.33 prior year. The variance primarily stems from operating performance, underscoring resilience in bottom-line results despite topline challenges. Cash generation remained solid, with net cash from operating activities at $889 million and free cash flow of $771 million after $118 million in capital expenditures, down from prior year levels but supportive of ongoing operations.