DSP · Viant Technology Inc.

Viant Technology Inc. has entered into a definitive Agreement and Plan of Merger on April 14, 2026, to acquire TVision Insights Inc., a provider of second-by-second TV attention measurement data. The $40.0 million transaction, comprising $22.5 million in cash and $17.5 million in Viant Class A common stock (1,656,701 shares), aims to strengthen Viant's AI-powered programmatic advertising platform by integrating TVision's proprietary signals for attention, co-viewership, and in-room presence. This addition to Viant's Intelligence Layer, alongside Household ID and IRIS_ID, enables granular optimization across TV inventory at network, app, show, and spot levels, delivering unbiased market-wide performance metrics like attention-adjusted CPM free from platform self-attribution. The equity portion, issued exempt from registration under Section 4(a)(2), includes a lock-up with 50% transferable after six months and the remainder after twelve months post-closing. Closing is anticipated in Q2 2026 upon customary conditions. Concurrently, Viant reaffirmed its Q1 2026 guidance from March 11, 2026, signaling confidence in near-term operations amid this strategic expansion into objective TV measurement, potentially enhancing advertiser spend efficiency and competitive positioning in CTV advertising.