CHSN · Chanson International Holding

Chanson International Holding delivered fiscal year 2025 results with total revenue of $18.3 million, a modest 0.2% increase from $18.2 million in 2024, driven by 1.3% growth in China stores to $16.4 million, primarily from 28.5% higher other products revenue including seasonal items up 52.8%, offset by bakery declines amid economic challenges and online shifts. US stores saw an 8.4% revenue drop to $1.9 million due to bakery suspensions at Chanson 23rd Street and Chanson 3rd Ave amid competition, though beverages rose 17.6% from new cocktails and promotions. Gross profit improved significantly to $8.2 million, up 14.2%, expanding margins to 45.0% from 39.5% via product marketing, cost controls, and better inventory forecasting. However, operating expenses surged 30.8% to $10.1 million, with selling expenses up 31.6% to $6.3 million from nine new stores, higher rents, staff, and online fees, plus G&A up 29.6% to $3.8 million including credit loss allowances and equity issuance costs, leading to an operating loss of $1.9 million versus $0.5 million prior. Other income of $2.1 million, mainly from long-term debt investments, supported net income of $0.2 million, down from $0.8 million, with EPS at $0.03 versus $3.68 on higher share count post-split and reorganization. Balance sheet shows cash at $8.6 million from $12.1 million, with $45.8 million investing outflow offset by $39.1 million financing inflows; total assets doubled to $82.0 million via long-term investments. CEO Gang Li highlighted profitability gains and future focus on marketing optimization, healthy products, customer engagement, and data-driven efficiencies to drive growth and margins.