PERI · Perion Network Ltd.

Perion Network Ltd. has entered into an exclusive partnership with McSorely Media and Mediamark to deploy its AI-native execution agent, Outmax, across African markets. This strategic move establishes a new recurring revenue channel and expands the company's commercial footprint into a region where digital ad spend is projected to reach $6.5 billion by 2029, growing at a CAGR of 15.3%. The partnership leverages the combined agency footprint of McSorely Media and Mediamark to deliver a unified solution integrating Outmax's real-time AI optimization with Perion's programmatic digital out-of-home capabilities. Early deployments in South Africa have already demonstrated measurable success, with a campaign for fashion brand Wepner achieving a 96% video completion rate, exceeding benchmarks by six points, alongside a 27% reduction in carbon intensity. CEO Tal Jacobson highlighted the partnership as a scalable channel into one of the fastest-growing digital advertising markets, while partners emphasized the competitive advantage of being first to market with this differentiated AI capability.