MMA · Mixed Martial Arts Group Limited

This release discloses record Q1 2026 BJJLink student check-in activity — 216,176 units — representing a 105% year-on-year increase and underscoring rapid scaling of MMA.INC’s core behavioral data infrastructure. Unlike traditional financial metrics, this operational KPI is central to the Company’s strategy: each check-in is a verified, real-world unit of training activity captured across its global academy network, enabling measurement of retention, progression, and engagement intensity. Management explicitly ties this growth to tangible strategic outcomes — namely, the deployment of gamification (streaks, rankings), the rollout of participation-linked rewards, and the foundation for 'train-to-earn' mechanics. The 6.3x growth since Q1 2023 (~84% CAGR) signals consistent execution against the Company’s digitization thesis in an historically analogue industry. Critically, the press release states that this data layer 'creates a direct foundation for monetization' across software subscriptions, embedded payments, commerce, and partner-led initiatives — positioning check-in volume not as a vanity metric but as a leading indicator of future revenue pathways. CEO Nick Langton reinforces this by framing check-ins as 'verified signals of engagement' that strengthen customer lifetime value and underpin previously announced loyalty frameworks. Given the absence of disclosed financial results and the centrality of this operational metric to MMA.INC’s entire ecosystem value proposition — spanning participation, payments, loyalty, and rewards — the disclosure carries HIGH materiality for investors assessing platform traction, data asset quality, and commercialization readiness.