PRENW · Prenetics Global Limited

Prenetics Global Limited announced a multi-year partnership between its IM8 brand and Inter Miami CF, making IM8 the club's exclusive Official Health Supplements Partner. The agreement includes an equity stake in Prenetics by Inter Miami CF, marking the first time the club has taken an equity position in a brand partner. This strategic move deepens IM8's credibility in professional sports by embedding its products into the daily routines of world-class athletes at Inter Miami's Florida Blue Training Center. The partnership provides IM8 with extensive marketing access, including NIL rights for at least four players, branding at Nu Stadium, and international rights to leverage Inter Miami's marks across IM8's 40+ country footprint. IM8, co-founded by David Beckham, has achieved over $100 million in annualized recurring revenue within 11 months of launch and projects full-year 2026 revenue of $180 million to $200 million. The deal aligns with Prenetics' strategy to build equity partnerships across major sports, following similar deals with Giannis Antetokounmpo, Aryna Sabalenka, and Ollie Bearman.