BRAG · Bragg Gaming Group Inc.

Bragg Gaming Group has expanded its partnership with leading Belgian operator 711 through a definitive agreement that integrates Kambi’s Turnkey Sportsbook into Bragg’s Player Account Management (PAM) platform, creating a unified user experience at 711.be where players can access both casino and upcoming sportsbook offerings. This follows 711’s acquisition of an F+ license from the Belgian Gaming Commission and builds directly on their successful online casino operations under a B+ license since December 2025. The inclusion of Bragg’s award-winning Fuze™ player engagement toolset—previously deployed in 711’s Dutch operations—introduces real-time tournaments, quests, and promotional tools tailored for the sports vertical, all strictly compliant with Belgian regulations. The strategic timing ahead of the 2026 World Cup positions 711sports.be to capture heightened sports betting demand. CEO Matevž Mazij emphasized the comprehensive solution combining flexible PAM, world-class sportsbook, and proprietary engagement tools to enable 711 to compete effectively. COO Gilles De Backer highlighted the natural extension of their casino success, focusing on superior user experience, competitive odds, and player-centric features.