Perion Network Ltd. announced Bouygues Telecom's deployment of its Outmax AI agent, achieving 34% reduction in customer acquisition costs and 51% lower campaign carbon intensity on Meta campaigns.
Key takeaways
Bouygues Telecom deployed Perion’s Outmax AI agent across always-on campaigns on Meta.
Deployment reduced customer acquisition costs by 34% for Fiber-to-the-Home campaign.
Campaign carbon intensity reduced by 51% while maintaining premium inventory and improving engagement.
Outmax operates autonomously inside closed platforms like Meta, aligning with advertiser outcomes.
Bouygues Telecom extending Outmax to additional channels post-initial Meta success.
Deployment reinforces Perion’s land-and-expand model for AI-native execution infrastructure.