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Baozun Inc. announced unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025, with Q4 total net revenues of RMB3,172.2 million, up 5.9% year-over-year, and FY total net revenues of RMB9,945.5 million, up 5.6% year-over-year. Profitability improved significantly, including Q4 GAAP income from operations of RMB175.5 million, up 139.8% year-over-year, and positive FY GAAP operating income of RMB56.6 million.
Event Type
Disclosure
Voluntary
Variant
6-K
Current Report on Form 6-K
| Metric | Value | Basis |
|---|---|---|
| Total net revenues | $9.9K | GAAP |
| Income from operations | $56.60 | GAAP |
| Operating margin | 0.6% | GAAP |
| Non-GAAP income from operations | $126.20 | Non-GAAP |
| Net loss attributable to ordinary shareholders of Baozun | $-242.10 | GAAP |
| Non-GAAP net income attributable to ordinary shareholders of Baozun | $44.20 | Non-GAAP |
| Diluted net loss attributable to ordinary shareholders per ADS | $-4.19 | GAAP |
| Diluted non-GAAP net income attributable to ordinary shareholders per ADS | $0.76 | Non-GAAP |
| Adjusted operating profit of E-Commerce | $219.30 | |
| Adjusted operating loss of Brand Management | $-93.00 |