WPP plc

WPP plc reported revenue of $13.55B for FY 2025, down 8.1% YoY from $14.74B in 2024, with like-for-like revenue declining 3.6% due to client losses and spending cuts. Gross profit fell to $2.15B from $2.45B, reflecting higher costs of services at $11.40B. Operating profit dropped sharply to $382.0M (margin 2.8%) from $1.33B (9.0%), driven by $641M goodwill impairments (primarily Ogilvy and AKQA), $127M property restructuring, and $68M transformation costs, partially offset by lower headline operating costs. Net loss was $172.0M versus $629M profit, with EPS at -20.0p (diluted -20.0p). Net cash from operations was $724.0M, down from $1.41B, with adjusted free cash flow at $202M. Balance sheet showed net assets of $2.77B, adjusted net debt $2.17B. Forward-looking, Elevate28 strategy aims to stabilise in 2026, build in 2027, accelerate growth from 2028 via simplification into four units, cost savings of £500M by 2028, and AI focus via WPP Open.

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