WIX · Wix.com Ltd.

Wix's first quarter 2026 results demonstrated strong momentum, with total revenue of $541.2 million, up 14% year-over-year, and bookings of $585.0 million, up 15%. The growth was driven by a 46% increase in new user cohort bookings, powered by the Base44 platform, which continues to gain traction. Creative Subscriptions revenue grew 13% to $382.4 million, while Business Solutions revenue rose 17% to $158.8 million, with transaction revenue up 19% to $70.0 million. Gross margins remained stable, with GAAP total gross margin at 65% and non-GAAP at 66%. The company reported a GAAP net loss of $57.5 million, but non-GAAP net income of $42.5 million, or $0.68 per diluted share. Free cash flow was $75.0 million, or $112.3 million excluding acquisition-related costs. Management highlighted the launch of a proprietary AI model for Wix Harmony, which is expected to reduce reliance on third-party LLMs and improve cost control. The company also completed a $1.6 billion modified Dutch Auction tender offer in April, repurchasing approximately 30% of outstanding shares. For the second quarter, Wix expects revenue growth in the mid-teens year-over-year, and reiterated its full-year 2026 outlook for mid-teens bookings and revenue growth, with free cash flow margin (excluding acquisition costs) in the high-teens. The guidance accounts for headwinds from a slower start in the Partners business and the impact of the war in the Middle East, but these are expected to be offset by growth in core Wix and Base44.